Strategic Focus.
ICP Alignment.
Systematic Execution.
The growth consultancy helping B2B Tech companies build modern, efficient go-to-market engines.
Trusted by private equity backed, software leaders like:
We help SaaS companies solve:
Growth Lever Uncertainty
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Everything is a "priority"
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Roadmap constantly changing
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Lack of data-driven strategy
GTM Functional Misalignment
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Loosely defined Ideal Customer Profile
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CLTV to CAC ratio outside of 3-5x
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Declining net revenue retention
Inconsistent Sales Execution
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Slowing net new ARR growth
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Poor pipeline generation & coverage
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Outbound engine has stalled
Sustainable, efficient growth is catalyzed in three phases
We help you drive:
Focus
Alignment
Execution
Our Subject Matter Expertise
Define the value creation strategy & execution plan
- GTM SaaS benchmarking
- Opportunities and value at stake
- Growth levers to prioritize
- Optimal sequencing of initiatives
- Key risks and proactive mitigation
- Investment thesis validation
- Market and competitive positioning
- Growth levers to drive value creation
- Quick wins or “no regret” efficiency levers
- Controllable vs. non-controllable risks
Align your GTM around segments and ICP companies to target
- A unified GTM account data warehouse
- Clarifying what problems you uniquely solve
- Alignment on target segment and ICP hypothesis
- Initial insights into ”right to win” segments
- Market segments to double down on
- Clarity on the addressable account universe
- Segmentation of the addressable market
- Bottoms-up spend potential and whitespace
- The profile of features that define your ICP
- Supporting CLTV and win rate back testing
- Account database graded against your ICP
- GTM functional activation plans
- Capacity, coverage, and territory design
Systematically execute acquiring, expanding, and renewing customers.
- Governance Structure, Processes, and Cadence
- GTM initiative advisory & acceleration
- Functional silo breakdown
- Proactive risk mitigation
- Removing friction via systems & tools
- Buyer-driven, repeatable sales process
- Buyer persona (who we serve, why they care)
- Forecasting methodology
- Value messaging
- Unique differentiation and positioning
- Selling fundamentals (call planning, etc.)
- Sales operating cadence (by week, month, quarter)
- Defined set of coaching conversations
- What great coaching looks like
- Manager training and reinforcement
- Seller coaching enablement and “WIIFM”
We tailor our delivery model to fit your needs
White Glove Engagement (Hands and Brains)
When you need accelerated outcomes and to do it once, do it right. We provide a best-in-class, specialized delivery team accountable for a specific scope, timeline, and deliverables.
Interlock Effort: 80% 
Active Growth Advisory (Brains)
When you have capacity but need capability help. We provide a dedicated Executive Advisor to “ride shotgun” on all key initiatives, facilitating working sessions, and ensuring initiatives align to leading practices. You have access to full suite of tools, frameworks, & network of go-to-market subject matter experts.
Interlock Effort: 20% 
Growth Transformation Office (Capability Build)
When you’re looking to de-risk or accelerate your GTM value creation plan. We build the structure and processes, show you what good looks like, then transition capabilities to your team, so the execution muscle sustains.
Interlock Effort: 50% 
Hear from our clients:
“Cody and his team were engaged within a month of landing at Rithum. We needed to completely realign our go-to-market strategy. He helped us define our ideal client profiles(ICP), for the first time, which enabled us to identify our A/B prospects and clients. This was important for us as less than 20% of the sales named accounts were A/B prospects and that moved to 70% in 2025 – we can now focus on those clients with the highest propensity to buy. They also helped us redo our territories based on the ICP work so we hit the ground running in January. Project came in on-time and within budget. Cody is outstanding and I highly recommend the Interlock team.”
“Cody and Interlock were an integral part of the rebuild of our go to market engine, with outstanding leadership and influence on a number of key initiatives, including CAPDB strategy, sales strategy, sales process development and training and operating cadence implementation. In addition to bringing vast experience and credibility to the effort, Cody quickly became a trusted advisor, partner and colleague - and that enabled him to engage deeply and provide meaningful coaching and support across the executive team in ways many consultants just can’t.”
“Companies scaling for growth often lack 1. Structure in their operating model, specifically around targeting the right prospects and efficiently converting pipeline and 2. project management capabilities that help them quickly codify & deploy new processes. The team at Interlock delivers both and does it in a collaborative way to help build new capabilities. I brought Interlock in at multiple PortCos and they delivered every time. They’re a no regrets hire.”
“Partnering with Interlock was pivotal for our GTM success. They helped us organize our account databases, defining our target markets, and refining our Ideal Customer Profile, creating alignment across the organization. Interlock’s team collaborated effortlessly with our board, executive leadership, and individual contributors, ensuring full buy-in at every level. I wholeheartedly recommend them to any company looking to enhance their go-to-market strategy.”
“Great at GTM strategy AND execution! Incredibly effective at engaging & mobilizing teams during strategic and transformative initiatives. I partnered with Cody on a sales transformation project which has become the cornerstone for our growth strategy yielding faster ramp, increased seller productivity and accelerated growth. 100% endorse his work without reservations and would absolutely partner with him again!”
”The Interlock team quickly builds connection, trust, and transparency with our executive and board teams. They transformed our strategy, org design, and program execution, positively impacting pipeline, bookings, and NRR in a short period. Cody brings excellence to everything he does and they're a blast to work with.”
"Partnering with Interlock has been a game-changer for us. Their data-driven approach to segmentation & ICP, has driven focus for our demand gen. engine and significantly increased our pipeline quality. We brought them back to help us with Sales Execution, revamping our sales process and integrating AI use cases to drive efficiency. Their recommendations are practical, they understand SaaS, and are fun to work with. Highly recommend"
Why partner with us:
We know SaaS, we know transformation, and we’re kind of fun.
Your ROI Is Unmatched
Your outcomes are determined by the team delivering, so vet them well. Our leaders are senior operators, the people selling are delivering, and we only do a few things... extremely well.
B2B Tech Is All We Do
We stay on the leading edge, know what works, and move with speed. We’ve all recently been GTM and RevOps leaders who thrive in complexity.
Our Engagements Feel Different
We know SaaS culture, bring the energy, and build rapport at every level. We do the little things to make sure your experience matches the impact.